No matter what field you’re in, the principles of coaching remain the same.
In that respect, Product Coaching is very similar to sports coaching. In sports, a coach pushes an athlete to achieve optimum performance, provides support when they are exhausted and teaches the athlete to execute tactics and strategies that their competition does not anticipate.
The role of a Product Coach is similar. To coach business owners through guidance, support, accountability and encouragement. To drive business growth.
Product coaching helps owners of small and medium sized businesses with their sales, marketing, management, team building and product strategy. Most importantly, your Product Coach will make you focus on winning the games, to win the league.
Why would I need a coach?
Coaches are engaged for various reasons. Whether it is to act as a drill sergeant or to offer support to achieve key milestones, a coach is a great asset to have to ask the right questions and support the achieving of key milestones.
Accountability is one of the greatest strengths of working with a coach. It is difficult to get a truly objective answer from yourself about your business, but your coach will always tell you the truth, even if you don’t want to hear it.
A business coach will highlight risks as well as opportunity.
At Tain and Able, our coaches are focused on the development of product. This means that their background is the development and support of product strategies, particularly in areas of marketing and sales.
More importantly, due to the experience and background of our coaches, we ensure that the safe route is taken until the safe route’s opportunity cost becomes too expensive.
If you are a product based company, or are thinking of making the switch from a services ‘time and material based approach’ to a high growth, high equity value, product based company, get in touch with us and have a chat.